Analysing Vision Mission & Strategic Planning At Higher Education: A Case Study of Khyber Pukhtunkhwa Universities

Abstract

Universities tend to develop vision and mission statements and they are not sure how they will be put to practice in strategic planning, particularly in developing areas such as KP universities. In this study, the aim is to investigate the importance of vision and mission statements as well as their relationship with strategic planning in university. Document analysis was used as a qualitative method of discussing the vision statements, mission statements, and strategic plans of the chosen KP universities. The research discovered that the majority of universities orient in the academic excellence area yet less on social roles. There is poor implementation and evaluation of the strategic plans and there is poor alignment of the vision, mission and strategy. There is a disconnect between planning and practice as the study reveals. Increasing alignment and implementation can assist in the performance and accomplishment of goals by universities in the long term.